This is a few weeks old now, but I think it's a realization we had a while after starting with Meltano - the warehouse can be your Customer Data Platform, and a pretty cheap and maintainable one at that. https://fivetran.com/blog/customer-data-platform-data-warehouse Hightouch.io wrote the post. They are trying to solve a question I and several others have raised in this slack: "okay, I've got data in the warehouse, now how do I send it to other places to be actionable?" I talked to them a few weeks ago, they are very early but nice folks

Yeah, Tejas and Pedram over there are great. I think Meltano can be a compelling “Reverse ETL” platform too. I want to make a generic “SQL Query Tap” at some point that can basically do what Hightouch is doing 👀